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Point 14: The Top Keywords Are Not Always Best There are people who literally spend their entire days analyzing keywords, tweaking and tuning their PPC campaigns based on their findings. Many are successful, and many are not. Keeping in mind that many PPC services won’t show more than one affiliate ad per search, the top keywords are not always the best keywords. The beauty of PPC is that you only pay for the advertising when someone actually clicks on the link. There is no time limit for your ad, and you can afford to be patient and wait for the click. Therefore, if you are selling a weight loss product, weight loss, lose weight, and other common keywords that people search for are probably not your most profitable keywords. First, you will have big time competition for those common keywords – and this is true in any popular niche. You will be competing against companies who have the big advertising budgets – and you cannot compete with that, not to mention the large number of other affiliates within the niche. Don’t waste your time competing with that. Instead, look for another door or window to climb through. For instance, children’s weight loss or weight loss for children may be more targeted to what you are promoting, the keywords may not be as expensive, and most other affiliates probably won’t consider looking for that other door or window. Think about your product, and choose keywords that are tightly connected with it. In the weight loss niche, some less common keywords might be weight loss foods, low calorie foods, low carbohydrate foods, or even low carbohydrate food for women – or men, or children, or even dogs if that applies to your product. The key is to narrow your niche as much as possible to choose keywords that relate as closely as possible to what you are trying to promote. You will receive fewer clicks, but from the clicks that you do receive, you will find that you make more sales than you might have with the more popular search terms or keywords – simply because the market you targeted was more qualified. The people who find you in this fashion are literally looking to buy exactly what you are selling.
Remind Your Customers If you don't remind your customers that you are still in business they may forget. Repeat customers are the lifeblood of any business. Below are three effective strategies you can use to remind your customers that you are still in business and get them to buy over and over again. 1. Ask your customers to subscribe to your free publication. It could be a print newsletter, e-zine, newspaper, journal etc. You could send out the publication weekly, monthly, bi-monthly, etc. The articles in the publication should be informative and helpful to your readers. You can increase repeat purchases by including advertisements of new products and services that you offer. 2. Ask customers to sign-up to an e-mail update that tells them when you have made changes to your web site. Whenever you update your web site send them an e-mail to remind them to visit again. If you're using this strategy it's important to update your web site often. Add new content that would be of interest to your customers. You could also add free stuff to your web site like software, online utilities, ebooks etc. 3. Follow-up with your customers. You could follow-up by e-mail, direct mail or by telephone. It's always important to get their permission to follow-up ahead of time. You could contact them and ask them if they were happy with their purchase. Send them online or offline greeting cards on holidays and birthdays. You could also follow-up with a free gift letting them know you appreciate their business. You can get repeat business from them if you include another product offer or back end product with each follow-up. In conclusion, any of the three strategies above will increase the number of repeat purchases from your current customers. You can increase their effectiveness by combining all of them into your marketing campaign.
Selling Your Business Selling your business is a big decision, especially considering that you have most likely spent a large amount of your time, money, and energy building it in the first place. So once you decide to sell your business, then you have to start looking at the process of doing so. How much is your business worth? Who would possibly be interested in buying it? These are all questions you must address when you decide to sell. It seems like it could be a daunting process, and rightfully so, as you are selling what you worked so hard for. However, if you follow a few simple steps, you will cut out as much stress possible. First, you have to ask yourself “Are you really ready to sell your business?” You will have to evaluate not only your business, but yourself as well. You should look at the reason you are thinking about selling it. Is it legitimate? Once you sell with you wish that you did not? Make sure that you are really ready to sell before you go any further. After deciding that you are ready and willing to sale your business for the right reasons, you must then ask yourself if your business is ready to be sold. You will need to collect quite a bit of information, including tax statements, inventory sheets, profit and loss statements, information on monetary situations (bank loans, outside investors, etc), and all documents relating to your location and lease. A potential buyer will not only want to see this information, but they will also want to see the most up to date information available. If you are like most business owners, our paperwork may or may not be complete and as up to date as you would like it to be. You will have to take the time to update this information as much as possible. Next, how much is your business worth? It is important to remember that what you think your business is worth, or what your friends or family thinks your business is worth may not necessarily match what the market says your business is worth. Following the market worth will ensure that you sale your business much faster then if you go by what you feel is correct. Appearance is of importance, so this may also be the time to replace anything within your business that may sway a potential buyer. Never take a good business, satisfied customers, or good employees for granted. These will be major selling points as well. Once your business is ready to be sold, you then have to consider who may be a potential buyer. You will have to research what kind of people who be interested and market from there. So after you start marketing the sale of your business, you will begin to get potentially interested buyers. This is when all the information and paperwork comes in handy. They will review everything you provide, and may even visit your location. This is why it is important to keep your business up to it’s highest potential. Some business owners have a tendency to start dropping off from their business once they put it up for sale. Keep your regular business hours, inventory up, etc. Once they decide that they are interested, the majority of buyers will give you’re a bid in writing. When you first look at the bid, you may like what you see, but chances are there will be stipulations or situations within it that you do not necessarily agree with. In this case, you will need to discuss and haggle with the potential buyer until you all come to an agreement that will work for both of you. If you cannot come to an agreement that you like, don’t sweat it, you will get more offers, it just takes time and patience. On average it takes about 5 to 8 months to sell a small business.
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