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Automating Your Marketing Systems Every SOHO business can benefit from Automated Marketing Systems. An Automated Marketing System works while the business owner is asleep! Isn’t that great? You can get your business in front of customers while you take a break from your days work! The definition of automated marketing is the ability to use tools to market to clients on a real time basis using the internet or time based software. Time based software is software that is set by the business owner to do a certain task, such as, faxing correspondence to customers at a designated time, sending newsletters using a batch concept at a designated time and using voice/data tools for messaging. When a SOHO business owner uses these tools, they are doing two things. In the area of customer service, they are keeping their customers notified of services and products and new events that are happening with their business. Follow-up system and correspondence are paramount to customer service. Automated marketing systems, when configured correctly can help the business owner in various ways. The business owner is also exploring new markets. This is accomplished by creating an aggressive internet marketing plan that can draw people to products or services by using directories and directory services such as Yahoo, Google or AdSpace. Your business light is on twenty-four hours a day seven days a week. Most SOHO business owners have taken the smart way to marketing and have created a “hybrid” system of marketing which includes traditional marketing concepts with “new millennium” marketing concepts. Costs are shifted to the newer model of marketing because it is cheaper and reaches more people per dollar. In other words you get more bang for your buck! There are plenty of resources that are free on the net to help you establish an automated marketing system for your business. Microsoft.com (www.microsoft.com) has instructions and “white papers” on establishing a system for your SOHO business.
How To Get The Most From Your Free eBook Marketing Campaign First, your ebook needs to have an attractive title. The title should grab the attention of your intended target audience. The more appealing the title, the more your ebook will be downloaded. Your ebook needs to have quality content. You can write your own content or ask permission to use another author's content. Your ebook will be read more if the content is original. You will want to put your ad on the title page or on the table of contents. This will give the most exposure for your web site or the products you're selling. It's important to put your ebook in as many formats as possible. Most ebook software only allows the ebook to be read by certain browers and software. People may not take the time to download a new software program in order to read your ebook. Other versions of your ebook could be in HTML, auto responder and downloadable text format. You can contact other business owners and ask them if they would like to include their ad in your ebook. Just ask them in return to advertise your free ebook on their web site or in their e-zine for a set period of time. This method will get your free ebook marketing campaign off to a fast start. Allow the people who download your ebook to give it away to their visitors. This will multiply your free ebook's exposure. Submit your ebook to the growing number of free ebook directories on the internet. These web sites also offer more information about ebook marketing. Some of them also have ebook discussion forums where you can ask questions and learn more about ebook marketing.
10 Killer Ways To Multiply Your Sales 1. When you make your first sale, follow-up with the customer. You could follow-up with a "thank you" email and include an advertisement for other products you sell. You could follow-up every few months. 2. You could upsell to your customers. When they're at your order page, tell them about a few extra related products you have for sale. They could just add it to their original order. 3. Tell your customers if they refer four customers to your web site, they will receive a full rebate of their purchase price. This will turn one sale into three sales. 4. When you sell a product, give your customers the option of joining an affiliate program so they can make commissions selling your product. This will multiply the sale you just made. 5. Sell the reprint/reproduction rights to your products. You could include an ad on or with the product for other products you sell. You could make sales for the reproduction rights and sales on the back end product. 6. You could cross promote your product with other businesses' products in a package deal. You can include an ad or flyer for other products you sell and have other businesses selling for you. 7. When you ship out or deliver your product, include a coupon for other related products you sell in the package. This will attract them to buy more products from you. 8. Send your customers a catalog of add-on products for the original product they purchased. This could be upgrades, special services, attachments, etc. If they enjoy your product they will buy the extra add-ons. 9. Sell gift certificates for your products. You'll make sales from the purchase of the gift certificate, when the recipient cashes it in. They could also buy other items from your web site. 10. Send your customers free products with their product package. The freebies should have your ad printed on them. It could be bumper stickers, ball caps, t-shirts etc. This will allow other people to see your ad and order.
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